77 – Blogging, Remote Teams, Leadership, and Cover Letters with Brandi Bernoskie

21 Jun 2021

In today’s episode, I have Brandi Bernoskie, a speaker and chief executive officer of Alchemy and Aim. We discuss topics ranging from her evolution to bits of advice for people starting with a website and include leadership styles and nuggets for leaders, among other things. It’s a conversation you don’t want to miss.

Brandi Bernoskie is a speaker, strategist, and the founder of Alchemy and Aim, a brand involved in building excellent websites to support their clients. Brandi is a visionary that seeks to find new ways to co-create with collaborators and clients and to connect people and help them dream bigger by combining insightful questioning with strategic planning.

Key podcast moments with timestamps

[0:33]-Brief Background about Brandi

[3:49]-Brandi’s blogging niche

[4:42]-Evolution of the business

[7:29]-Advice for people starting with a website

[14:04]-Brandi’s thoughts on the use of cover letters

[19:33]-Brandi’s remote team and how it’s working out for her

[23:56]-Leadership style

[26:24]-Advice for leaders out there

[30:02]-Nuggets and Advice for listeners

[31:31]-Brandi’s typical client and how to contact her

Brandi’s blogging niche

Brandi stated that she can’t even tell what her early blog was all about and that she was trying to use the blog as a way to flirt with a co-worker because she was charming in her writing, but when she went to grad school, she began to blog twice because that was a creative outlet for her.

So, she was blogging about lifestyle stuff.

When asked about her business evolved, she states that it was slow at first. She worked for a nonprofit at the time, and that was her full-time job, but on the side, she was supporting friends that needed help, then she had a designer reach out to her to build several themes.

After that, she realized she was getting many jobs, so she quit and became a freelancer.

Brandi stated it is essential for people who are starting to start simple. She explains that when starting, you do not need a 15 paged site with all the integrations and shiny stuff; you can create a one-page site that conveys basic information that people need. She went further to state that when working with clients, it is vital to ask them about people they have worked with to have an idea on how to work with them.

In summary, she states;

· The first step is to get the client

· The second is to keep it simple

When asked about her advice for the listeners, Brandi stated a couple of things that were the takeaway. She said people need to learn to embrace the evolution rather than trying to get to a particular point; she went ahead to mention that it’s not just about perfection but excellence because perfection is getting to a place and rigidly adhering to being there while excellence on the other is embracing the evolution of it all. In her words, “it’s all an evolution.”

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